AtariÂ is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisherÂ Atari, SAÂ (ASA).Â The originalÂ Atari, Inc.Â was founded in 1972 byÂ Nolan BushnellÂ andÂ Ted Dabney. It was a pioneer inÂ arcade games, homeÂ video game consoles, andÂ home computers. The company’s products, such asÂ PongÂ and theÂ Atari 2600, helped define the computer entertainment industry from the 1970s to the mid 1980s.
In 1984, the original Atari Inc. was split, and the arcade division was turned intoÂ Atari Games Inc.Â Atari Games received the rights to use the logo and brand name with appended text “Games” on arcade games, as well as rights to the original 1972 – 1984 arcade hardware properties. The Atari Consumer Electronics Division properties were in turn sold toÂ Jack Tramiel’sÂ Tramel Technology Ltd., which then renamed itself toÂ Atari Corporation.Â In 1996, Atari Corporation reverse merged with disk drive manufacturerÂ JT StorageÂ (JTS),Â becoming a division within the company.
In 1998, Hasbro Interactive acquired all Atari Corporation related properties from JTS,Â creating a new subsidiary,Â Atari Interactive. IESA bought Hasbro Interactive in 2001 and renamed it toÂ Infogrames Interactive.Â IESA changed the company name entirely to Atari Interactive in 2003.
The company that currently bears the nameÂ Atari Inc.Â was founded in 1993 under the nameÂ GT Interactive. IESA acquired a 62% controlling interest in GT Interactive in 1999, and renamed itÂ Infogrames, Inc.Â Following IESA’s acquisition of Hasbro Interactive, Infogrames, Inc. intermittently published Atari branded titles for Infogrames Interactive. In 2003, Infogrames Inc. licensed the Atari name and logo from Atari Interactive and changed its name to Atari Inc.Â On October 11, 2008, Infogrames completed its acquisition of Atari, Inc., making it a wholly owned subsidiary. Atari logo tattoo design, done in morbid tattoo parlor in cash and carry mall Makati Manila, Philippines.